Zero Halliburton, the only luggage to travel to the moon and back, finally lands in S Maison at Conrad Manila.
The global luggage brand has an incredible 80-year history of finely engineered designs and a proven track record of protecting one’s valuables.
With its launch in the Philippines, Zero Halliburton introduces the iconic aluminum briefcase that stored rock and soil samples from the National Aeronautics and Space Administration’s (NASA) Apollo 11 lunar mission back in 1969. The luggage brand also unveils its lightweight aluminum and polycarbonate luggage and, soon, the Greenwich Collection—Zero Halliburton’s lightweight cordura nylon luggage with built-in smart features such as moisture wick material and padded design.
“We are excited to bring over the classic and reinvented designs of Zero Halliburton. Our premium line of luggage provides unequaled protection for travelers’ valuables across the world. Now, we get to share these fine pieces with Filipinos, so they too may travel with utmost ease and confidence,” said Hiroaki Morishita, chairman of Zero Halliburton.
The event is just a glimpse of the brand’s rich heritage. It gives a nod to the brand’s historic past with zero gravity moves from aerial dance performance, and a pocket fashion show that illustrates its launch to the world of business, leisure, and travel.
Originally designed by aerospace engineers, Zero Halliburton cases have grown into a widely loved travel brand in the world. Its functionality, durability, and sleek design make it a top choice in cosmopolitan centers including Tokyo and New York.
Its impressive built and aesthetic has evolved into a symbol of sophistication that over 300 films and television series has featured Zero Halliburton. Today, it is one of most recognizable luggage on screen.
Reinvented for business and pleasure
In recent years, the premium luggage has extended its line to wheeled business bags, pilot cases, backpacks, and duffel bags. New materials and designs give traction to Zero Halliburton’s reach in the global tarmac.
Well-known names have been seen carrying the premium luggage, especially in the posh Madison Avenue where its flagship store stands. One notable patron is Brazilian football superstar Ronaldinho of FC Barcelona who has recently signed up as the brand’s endorser and consistently seen taking Zero Halliburton cases around.
Engineered for durability
Surprisingly, the famed luggage was developed to suit the needs of just one man—its founder Erle Halliburton, an oil field engineer. Realizing that he needed a durable piece of luggage for his grueling travels across the rough Texas terrain, he and a team of engineers designed the world’s first aluminum travel case.
Seeing how incredible the prototype was, friends of Halliburton convinced him to make it commercially available. Its first buyers came from the big names of California and Europe. Zero Halliburton cases formally became part of history when no less than Apollo 11 astronauts Edwin Eugene “Buzz” Aldrin, Michael Collins, and Neil Armstrong took it to the moon and back.
Soon after, the legendary luggage found its way to Japan, Asia, and eventually to other countries across the globe. Over the years, its seamless cast, durable built, and superior protection has won over travelers, from business professionals and executives to stylish and high-flying wanderers.
Take a piece of history when you travel. Survey the exquisite selection from this legendary brand by visiting Zero Halliburton boutique in S Maison at Conrad Manila located at Seaside Boulevard corner Coral Way Mall of Asia Complex, Pasay City.
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