By Maggie F. Francisco
With a mission of women inspiring women through positive transformation, private equity firm Altus Capital Digital (ADC) launched iamClaire, a fully-integrated community, media, and online buying platform that seamlessly synergizes all three elements in new and meaningful ways.
In a media conference held at the Rigodon Ballroom of The Manila Peninsula, ADC co-founder and director Randy McGraw stood on stage and explained how the new website began by sharing the current digital marketing landscape of the Philippines. With 46% of Filipinos clocking in an average of 5.2 hours a day on the internet and social media, businesses cannot deny that digital marketing is not for them. The new website, according to McGraw, is “something truly revolutionary. What you have is something that will change how things are bought and sold on the internet. It will change the way brands build themselves and interact with consumers, it will change the way consumers share and interact other purchasing consumption decisions with each other.”
Behavior shows that when people see something they like, more often than not, they don’t just take out their wallets and buy the item. They do their own research—they open their laptops or browse on their smartphones, search for reviews on the particular product, and watch several videos on YouTube. And after their purchase, they would likewise post the item on their social media accounts to share their opinions about it. “iamClaire represents the perfect opportunity to address the needs of both female millennial consumers and the brands in the beauty, health and wellness, and overall lifestyle sectors,” McGraw continued. “The shopping experience is new—more social, more fun, more informed, and much less intrusive than what e-commerce presents them today.”
A quick browse through the website will reveal numerous content that every millennial woman would want to read or watch on the iamClaire Media and iamClaire.TV: Beauty hacks, fashion tips, fitness advice, healthy recipes, travel hacks, featured personalities, and more. Apart from getting fun and shareable content, you can purchase the products discussed in the stories without having to go to a third party website. The iamClaire Online Shopping Experience currently features brands such as Diana Stalder, Innisfree, Colourpop, Naturactor, and Cosrx.
More than just a digital platform where you can read content and buy beauty items, Liam Mendoza, vice president and chief operating officer of ADC, expressed,“iamClaire is about joining a community, a sisterhood that stands for positive transformation, about becoming a better you.” Through the iamClaire Community, people are encouraged to read the stories and journeys of the celebrities and social media endorsers to get inspiration. They can also “create accounts, post content, connect with other iamClaire members, and essentially, create their own online buying experience.”
During the media conference, ADC and iamClaire also introduced their very first cover girl, GMA talent Bea Binene. In a separate interview, Binene recalled how she got involved with this revolutionary platform, “I actually got a text from my handler telling me what iamClaire was all about. I immediately said yes because of its campaign.” Having participated in other organizations and causes for women empowerment, it only felt right that she accepted this offer as well. “I’m very lucky and I’m really honored to be their first cover girl.” She added, “This is the first e-commerce-slash-inspirational site for female millennials and millennials-at heart.”
So whatever you’re looking for, iamClaire is there to be your one-stop hub for all things beauty and lifestyle.
For more info, go to iamclaire.com
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