Why the Asian approach to skin care and wellness rocks

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I LOVE the Asian approach to beauty. Without throwing shade on Western skin care and wellness, I think the Asian way is more wholistic and in-depth. For example, women in Japan and Korea drink collagen supplements to help keep their skin supple and young-looking.

In Asia, we don’t only have collagen drinks and glutathione capsules; there are also supplements containing hyaluronic acid, among other things.

And skin care is always more important than makeup.  For many Asian women, the goal is to have such good skin and hair to be able to go out with as little products on as possible. This is just my opinion, but I think this is why Asia has a lot of BB creams and lip and cheek tints.

One of the goals of the Asian path toward beauty and wellness is to help preserve one’s youthful appearance.

Watsons’ new “Time to Renew” campaign hopes to help people “restore and recharge”.

The campaign is focused on the categories of three Rs: restore your beauty with proper skin care; revitalize your hair to bring life back to dull tresses; and recharge your health for a more energized  body.

“This is the first time we’re doing a campaign as big as this. It’s actually a spin-off from last year’s ‘Kiss Aging Goodbye’ campaign. The success of that gave us the opportunity to reach a wider market with Renew,” said Karen Fabres, Watsons Group marketing manager, during the launch of the campaign last week.

For skin, the participating brands include Pond’s, Olay, L’Oreal, Belo, Celeteque, Neutrogena, Snow, St. Ive’s, Suave, Bellic, Glutamax, Shulammite soap, Cosmo Skin and Nivea Men crème. The hair brands are Tresemme, L’Oreal, Dove and Moringa. The campaign, of course, includes Watsons’ healthy solutions, such as CosmoCee, Poten-Cee, Met Tathione, IVI Collagen, Myra E, Stresstabs, Belo Glutathione, Snow Caps and Kilo-Off.

Enjoy discounts and deals for your health and beauty products exclusive at all Watsons stores and The SM Store Beauty Section. Get the chance to win revitalizing packages with your SM Advantage Card, BDO Rewards or PriMo Card. Every P500 single-receipt purchase of any participating product entitles a member to one raffle entry.

There will be 35 winners of Spa Pampering Packages at The Spa; 10 winners of Full-Year Gym Membership at Fitness First; and 10 winners of Overnight Weekend Wellness Packages at the resort The Farm at San Benito.

BARGN Pharmaceuticals announced that it has renewed the contract of Gerald Anderson as the official celebrity endorser of its flagship brand CosmoCee.

Aside from acting, Gerald also plays basketball, goes to the gym and competes in triathlons. “I’ve been taking vitamins since I was a kid. But back then, I would cry when I had to drink it. Now, I know that vitamins are good for the body. I take CosmoCee twice a day because it helps me maintain my good health so that I can continue to do the things that I love,” said Gerald, who is on the cover of another glossy.

“Gerald is the perfect embodiment of CosmoCee. I think, among the roster of great young actors in the industry today, Gerald is one of the few who really value total, holistic health and wellness. It’s very evident in the way he makes time for fitness even with his busy schedule,” said BARGN cofounder Nino Bautista. Gerald proudly declared that he hasn’t been sick in three years, and this he attributes largely to the health supplement.

“The key is balance. You have to balance your workouts and other activities with your job and what you eat.”

CosmoCee claims to be the only vitamin C in the market that is formulated with Citrus Bioflavionoids, a known natural source of vitamin C. Because of its natural ingredients, CosmoCee is nonacidic, which makes it safer for everyone. CosmoCee claims to boost the immune system, provide extra energy, vitality and even help maintain skin elasticity.

By the way, BARGN Laboratories has opened a fully integrated manufacturing facility in Dasmarinas Technopark. The 6,800-ssquare-meter property is the company’s biggest to date. Their vision is to create a facility that will include pharmaceutical and cosmetics in the next five years. Aside from CosmoCee, BARGN manufactures and distributes CosmoSkin, CosmoBody Elite and FiberMaxx.



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