Uptown Mall/Uptown Parade: Work and play luxuriously redefined


A BIT further down to the southern section of Bonifacio Global City, if you happen to be coming from the metropolis’s main thoroughfare, lies what is arguably the most happening hub in this sprawling pocket of Metro Manila.

It’s Uptown Mall, the commercial component of Uptown Bonifacio, the latest and, perhaps, most exciting township being built by Megaworld Corp., the top property developer responsible for the gleaming and bustling Eastwood City in Quezon City and Boracay Newcoast in Boracay, Aklan, to name only two.

Uptown Mall is at the very center of Uptown Bonifacio, which is comprised of Uptown Parksuites and Uptown Ritz, along with the other posh business addresses Megaworld has built and is building in this 15.4-hectare township. The township is also home to the 30-story Alliance Global Tower, the headquarters of Alliance Global Inc., the holding company of Dr. Andrew L. Tan and mother company of Megaworld; and Uptown Tower 1 and Tower 3, whose exceptional architecture and features have won awards, including Best Office Architectural Design in the 4th Annual  Philippine Property Awards (for Tower 3), and Outstanding Developer for Office in the 2016 Property & Real Estate Awards organized by the International Real Estate Federation (for Tower 1).

Megaworld Senior Vice President Kevin Tan said, “Malls have always been the focal point of our township developments. It plays an important role in terms of integrating the different components of a Megaworld township. These malls serve as the point of convergence not only for people working and living in our townships, but also for habitués who frequent our malls to shop, dine or spend some quality time with their families and loved ones.

“The primary goal of our malls is to deliver utmost convenience to people in our townships, and this remains our top priority in designing and conceptualizing our malls. What we aspire to achieve is for everyone to have everything they need within their reach, which is the very essence of the township concept.

“Filipinos’ thirst for exciting experiences is something that we as a mall developer need to listen and adapt to in order to provide meaningful experiences. In essence, through our malls we need to become a curator of lifestyles and experiences the contemporary Filipino is looking for.”

The Megaworld executive regard Uptown Mall and its twin, the adjacent Uptown Parade that’s connected to the main mall by a bridgeway, its flagship mall, and with very good reason—and it’s not only because of the dancing fountain fronting its main entrance, the fountain creating a nightly visual spectacle with a light and fire show.

Tan added, “Uptown Mall and Uptown Parade are both meant to become game changers not only here in Fort Bonifacio but also in the entire Metro Manila. Once there, you will immediately notice we’re bringing something new to the table—from their innovative design, features, amenities and even our tenant mix. We have brought in a lot of international brands that are coming in for the first time in the Philippines

“Our goal is to really become the talk of the town and become the premier lifestyle destination in the whole of Fort Bonifacio. We knew going in that this is a rather bold vision, but with the right strategy and knowing what our market really wants, we have managed to exceed expectations. Uptown Mall and Uptown Parade have now become the hottest places to be seen in Manila.”

Cocooned within its gleaming, modern architectural design by AEDAS—a leading global architecture firm that designed the Elements Mall in Hong Kong—is a host of retailers and restaurants, not a few of which have made the mall its first home in the metropolis, if not the Philippines as a whole, including Hello Kitty Café, which isn’t only the destination du jour for fans of the iconic cat from Japan but also for lovers of scrumptious savories and sweets; and Denny’s, also a destination for those who have been to the New York City original and can’t have enough of the restaurant’s hearty, lip-smacking meals.

Uptown Mall and Uptown Parade have more mouthwatering offerings than a foodie can shake a cinnamon stick at, including popular fast-serve brands like Chowking, McDonald’s, KFC, Bread Talk and Baskin Robbins; and casual dinings hubs like Tim Ho Wan, Ippudo, Flatiron, Texas Roadhouse, Morganfield’s, Moe’s Southwest Grill and Buffalo Wild Wings. Moreover, Megaworld has also seen it fit to upgrade the “food court” experience, turning a pocket on the mall’s fourth level into a beautifully designed dining space that features a breadth of gustatory delights, such as Little Manila, Binondo Wok, Birdhouse and Craft Salad, to name a few.

Indeed, whatever ones’ gustatory inclination, Uptown Mall and Uptown Parade have something quite delectable on offer.

It will come as no surprise that Uptown Mall and Uptown Parade have become a destination since they opened in 2016. Beyond flavorful delights, there’s plenty of retail therapy to enjoy—from major homegrown lifestyle and fashion brands including Bench, Bench Body, Weave and Apartment 8, to global powerhouses including adidas, Uniqlo, H&M, Zara, Penguin and Speedo, among a plethora of prominent brands. Parents will no doubt be delighted to know there are specialty shops and services for their little darlings, including the kiddie spa Little Lambs, Enfant, Chicco, the indoor playground Kidzoona and Toys R Us.

There are specialty shops and services of the more adult variety, of course, including Rustan’s Supermarket for grocery runs, National Book Store, Chris Sports, Bruno’s Barbers for men’s grooming, Pretty Looks and Brow Studio for women, and Karada for guests, tenants and residents who need to have tired muscles kneaded away.

Many have said that a mall really isn’t a mall without a complex of cinemas for everyone to indulge in their favorite escape. To that end, Megaworld has upgraded not only the shopping and dining experience but also the moviegoing experience. There are five cinemas in all, four of which are appointed with stadium seating that’s generous and spacious, with the latest Hollywood blockbusters and hit Filipino films playing with the clarity of the award-winning Dolby Atmos system that gives moviegoers a thoroughly immersive experience.

For something even more luxurious, there’s the VIP Cinema featuring 84 truly indulgent reclining armchairs with its own remote control to not only adjust the chair to one’s desire inclination but also call the cinema’s butler service for more of the unlimited popcorn and drinks that come with each ticket purchase.

With more than 150 well-established tenants offering their own specialties, Uptown Mall and Uptown Parade certainly do make living, working and playing in the township that’s Uptown Bonifacio truly luxuriously pleasurable.

Concluded Megaworld’s Kevin Tan, “Having been known as the company behind the hippest addresses to live in and the best places to be seen in, we at Megaworld will continue to revolutionize the township concept with more world-class developments using new and innovative formats.

“We aim to innovate and introduce many firsts, more never-before-seen experiences and more world-class developments, not just in Metro Manila but also in provincial areas.

“But beyond that, we’re looking at a much bigger scale now, as we recognize our role as nation-builders. For example, we are exploring new ways to serve more Filipinos by addressing the urgent need for convenient and more efficient transport alternatives in the country. Thus, we’re developing the Guadalupe-Uptown Bonifacio Monorail, which, upon its completion, will be the first commercial monorail transit in the country. This effort is part of our long-standing commitment to nation-building.”


Image Credits: Alysa Salen

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