Think smart, look beautiful » Manila Bulletin Lifestyle


A Filipino skincare brand promotes beauty that’s beyond skin deep


By Paulyne L. Fermin

Filipinas now are more discerning than ever. Young girls, working women, and moms may be stricken by the occasional impulse buying bug, but as a rule, we want to get the most of our money. This is especially true when it comes to skincare and beauty products. Is it hypoallergenic and safe for everyday use? Is it manufactured by a reputable company? Is it formulated for the Filipina skin? These are just some of the questions that must be answered before purchasing.

“Céleteque is known for the depth of scientific research that goes into each of its skin and beauty products. Co-created with dermatologists, the Céleteque DermoScience and DermoCosmetics make-up lines cover a wide range of products that are all guaranteed to improve and beautify skin,” says Innovitelle Skincare category head Kathy Carag. Presently, the brand has seven classifications to address all kinds of concerns: Hydration, Advanced Anti-Aging, Sun Care, Acne Solutions, Brightening, Hair and Scalp Care, and Everyday Cosmetics.

Beauty with substance from left: Céleteque’s brand associate Ella Adriano, brand manager AC Salvador, Shamcey Supsup-Lee, Ian Banzon, Marie Lozano, and Innovitelle Skincare Category head Kathy Carag

Skin Care for Smart Beauty

For its #ThinkPlusBeautiful Campaign, the brand tapped three women who embody the smart Filipina. Miss Universe third runnerup Shamcey Supsup,  journalist Marie Lozano, and athlete Ian Banzon. They spoke about the misconceptions and stereotyping that women still face today. Can women really have it all? For Shamcey, the challenge was to prove her worth as an architect after winning the titles; for Marie it was wearing multiple hats as a news correspondent, wife, and mom; and for Ian it was showing that a pretty face could be as competitive on the field as any man and earn a medical degree, to boot. And how do these women stay attractive as they face the hurdles of life? By being smart in their beauty choices, of course.

Shamcey swears by the Acne Solutions range, which has helped her overcome skin breakouts. Ian loves the Sun Care line that keeps her protected while playing her favorite sports. Marie, on the other hand, shared, “Cèleteque offers a diversity of products for all women with all kinds of skin. There’s a product for everyone here, including myself. This campaign breaks stereotypes, just like I do.”

Skin solutions Hydrate, control breakouts, and protect your skin from sun damage with Céleteque skin care products

Skin solutions Hydrate, control breakouts, and protect your skin from sun damage with Céleteque skin care products

The BQP’s Top Picks

Being a mom, lawyer, and lifestyle columnist, I’m always on the go and have no time for fussy beauty regimens. I just love the facial wash, moisturizer, and makeup wipes from Celeteque’s hydration line. It’s perfect for my lifestyle. The facial wash (P75/60ml) has natural moisturizing factor (NMF), which helps restore the skin’s moisture balance. It cleanses as it hydrates. My skin looked nourished, clean, and healthy after just one wash. Most moisturizers tend to be heavy and sticky so I just forgo using it. Céleteque’s facial moisturizer has a unique hydrogel (P127/50ml) formula, however, that provides skin with optimum hydration without the sticky after feel. It dissolves into the skin within minutes making it easy to use day and night. Its glycerin, pro vitamin B5, and aloe vera content leaves the skin supple and radiant. Even the husband has started using it regularly. The hydrating makeup remover and facial wipes (P120), on the other hand, are as handy as it is effective. It gently removes makeup, excess sebum, and dirt that clog pores. Consumers get great value because of the friendly price points.

It’s the makeup line though that I’m really happy about. Imagine a cosmetic line that has anti-aging and nourishing properties! But more on that in my upcoming article.

For now ladies, stay smart and always be beautiful inside and out!

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