The Insta-Favorite Brand that Martine Cajucom and Bella Hadid Can’t Stop Wearing


Aside from wearing head-to-toe Gucci, several celebrities and influencers are also going gaga over Orseund Iris. This New York-based brand has become an Instagram-favorite for the past few months. Designer Alana Johnson told W Magazine that she wanted to create “a ‘non-seasonal’ brand with a mission to offer eclectic, rare pieces.” True enough, the first piece that caught our attention were their tops with a prominent bra cup on the front.

Looking at their online shop, Orseund Iris plays around with basics like blouses, bralettes, and jumpsuits. You’ll also see pieces that’s designed to accentuate the breasts’ shape. But enough talking, let’s see who’s copping pieces from the brand so you’ll know what to get next time. (Yes, they ship internationally!)

Martine Cajucom

Wearing: Tube Tank Ivory ($195)

During her trip to New Orleans, Martine wore this white bralette-slash-tank top with exposed bra cup details. She paired it with high-waisted gray pants and a brown Clare V body bag. It’s the ideal top for warm days in the city.

Emily Ratajkowski

Wearing: Workwear Jumpsuit Black ($595)

Emily sported this dark denim jumpsuit while strolling the streets of New York. She accessorized it with white boots to contrast the ensemble’s masculine feel. It also has an elongated detachable belt if you want to cinch your waist.

Jordyn Woods

Wearing: Workwear Jumpsuit White ($595)

Jordyn accentuated her curvy frame by cinching her waist with the Workwear Jumpsuit’s belt. She also stuck with an all-white palette by pairing the jumpsuit with white boots and a mini purse.

Aimee Song

Wearing: Off Shoulder Knit Red ($260)

We first spotted Aimee’s top in our bell sleeve roundup. It has long sleeves that flare at the end, and also the exposed bra cup detail. Wear this with high-waisted or skinny jeans as it looks like a crop top as well.

Bella Hadid

Wearing: Off Shoulder Knit Blue ($260)

Bella gave more interest to her model off-duty look with the blue version of the Off Shoulder Knit. She even went the all-denim route by pairing it with jeans and a jacket.

Sophia Amoruso

Wearing: Night Out Top Midnight ($540)

Nothing says #GirlBoss than this midnight blue top. Sophia sported this puffy-sleeved top during a trip to Italy, giving it a Gothic vibe with her jet-black hair and red lip. It also has a turtle neck detail and is also backless.

Kylie Jenner

Wearing: Knit Corset ($175)

Kylie has worn two colors of the Knit Corset and showed them off on Snapchat and on Life of Kylie. Even momager Kris Jenner looked perplexed by the “boob holder” design. So if you’ve ever wanted to wear a corset minus the complicated laces and tight fit, go for this piece which comes with metal underwire support.

Nicola Peltz

Wearing: Cha Cha Top Ivory ($185)

The young actress is feeling the summer vibe with this skimpy bralette. It has tie-up spaghetti straps and a front bow opening. You can wear this to the beach or underneath a sheer top.


Art by Lara Intong

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