Enchong Dee has ventured into the food business and by the looks of it, he excels in that endeavor too.
The actor has franchised three branches of Peri-Peri Charcoal Chicken and Sauce Bar which he also endorses. These are at UP Town Center, SM Megamall, and Ayala Marquee Mall in Pampanga.
How is Enchong as a businessman? In a recent interview with Bulletin Entertainment, he said “just because you’re the president, just because you’re the boss, doesn’t mean na ikaw lang ’yung parating masusunod. You can’t be stubborn about it (all the time).”
He added that as leader or boss, he “continuously learn(s) from people who were there (first).”
Peri-Peri is the brainchild of local innovator Bryan Tiu. The restaurant, renowned for its Charcoal Grilled Chicken, BBQ Back Ribs, and 8 character-filled sauces, recently added more than 40 new dishes to its menu.
Enchong compares his two pursuits.
“Sa show business hindi ka pwedeng mag magaling. Same in food business, you really have to sit down, listen to the people who are more experienced, and have more thoughts about the business.”
Enchong is open even to negative if it means he learns from them.
“Minsan kahit wala sa lugar (’yung reviews) o kahit minsan mali (’yung client), tatanggapin namin, hihimayin, tapos tsaka naman siya i-improve,” was how he put it.
Asked which is more difficult between show business and the food business, .Enchong said that’s a “tough question.”
“But I’ll go with showbiz siguro kasi you’re dealing with emotions also. You always have to be presentable, especially now parang you’re competing with everyone – you’re competing with the singers, you’re competing with the millennials.”
He added that being in the entertainment industry for more than a decade now has been a rough ride at times especially when “people just remember the wrong things, the negative things kahit sa dami ng tamang ginawa mo.”
The singer-actor admitted there’ve been times he’s been affected by it.
“I think lahat ng artista ay guilty sa part na ’yun,” he said. “Kasi siyempre by at the end of the day, we’re just employees and we’re trying our best to stay in the business, to be the best soldier for the company. But then again, tumaba ka lang ng konti or napamura ka lang sa social media, minsan parang mamarkahan ka na. Sometimes it’s unfair but it’s the reality.”
He tries to be aware of his actions at all times unless he is held accountable for the wrong ones.
“That’s why kapag may mga lumalapit na mas batang artista (for advice about it), parang all you can do is just say na ‘Its the nature of business, its part of the business. That’s why you’re getting paid. It’s part of it.’ The moment you signed that contract I’m sure you have that acceptance na ’yun ’yung haharapin mo.’”
Enchong, who recently celebrated his birthday, revealed his wish: “Matatawa kayo pero ang wish ko talaga sana gumanda ’yung ekonomiya ng Pilipinas.”
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