Tata introduces Prima Trucks | BusinessMirror

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WHEN Tata Motors entered the local market back in 2014, it initially offered passenger cars and small commercial vehicles. But not until late last month when India’s largest automobile company finally brought in its truck lineup along with other light to medium transports.  The country’s exclusive distributor, Pilipinas TAJ Autogroup Inc., recently hosted its momentous event dubbed as Truckathon 2017 highlighting the Prima heavy-duty lineup along with other commercial vehicles.

Tata’s own concept design of the modern Jeepney.

“We are proud to partner with Tata Motors to offer customers with sturdy and reliable vehicles. We are looking forward to this new opportunity and are committed to catering to the commercial vehicle market with India’s largest and most trusted automobile brand here in the Philippines. We will closely work with Tata Motors to ensure customers here get the finest vehicles and services that not only match their requirements but also their business needs,” said Pilipinas Taj Autogroup Inc. President Jon Fernandez Jr.

The world-smart truck

Taking the center stage was the biggest vehicle in the lineup—the Prima 6038 6×4 heavy-duty truck.  The sleek design promotes better aerodynamics to run economically—covers more tons/km in less time. It offers the best-in-class cabin comfort featuring air-suspended driver seat and motorized tilting cabin to meet the rising demands for safety as well.  Moreover, it is fitted with tilt/telescopic steering wheel plus a double sleeper berth.

The dump truck version of the Prima 4038.

Powered by the Cummins ISLe 8.9-liter diesel engine, Prima generates 380 hp and a staggering 1150 N-m of maximum torque. It is mated to a nine-speed Eaton 9S gearbox with single “H” pattern for easy operation along with the 430-mm clutch diameter.  Wheelbase is at 4,275 mm and a sturdy gross combination eight of 60,000 kg. Priced at P3.7 million, the Prima 6038 is well suited to carry heavy containers, machinery and other heavy-duty applications.

The 4438 4×2, on the other hand, is a lighter version.  But just like the 6038, it offers a sleek and dynamic exterior design with the same superior cabin comfort.  Likewise, it is powered by the same powerful Cummins ISLe diesel motor and Eaton nine-speed gearbox offering best-in-class fuel efficiency from higher power and better performance. With Hub Reduction HR210 rear axle, a semi-elliptical leaf-spring suspension and 3,900mm wheelbase, this tractor head has a gross combination weight of 44,000 kg.  The 4438 4×2 is priced at P3.1 million and is ideal for container transportation, different types of tankers, car carriers, and beverage distribution.  Another variant on display was the 4038 dump truck.  While it is being propelled by the same powertrain series, it utilizes a different rear axle ratio at 4.92 and longer wheelbase of 4,570 mm.  Price is also higher at P4.65 million.
Jeepney Concept

Tata Motors has also taken the step to support the government’s modernization plan of the country’s iconic mass transport provider. The Indian automaker’s concept design of the Jeepney is based on SFC 407 platform.  This people-carrier is designed to match the guidelines issued by the Philippines National Standard committee.  It is Tata’s version of a more efficient, cost-effective and presentable public-utility vehicle.

Powered by a 3.0-liter, four-cylinder, 497 SP Turbo generating 74 hp and 225 N-m of maximum torque delivering best-in-class fuel efficiency and long engine life. This platform provides a maximum payload capacity of 4,450 kg, 240-mm clutch, five-speed GBS 380 gearbox, and single reduction hypoid gears with fully floating axle shafts for the rear axle.  The front exterior highlights a semi-forward cabin for better driving visibility and a loading span of 9.6 ft.—enough to seat 22 passengers.  Passenger ingress/egress is located at the right flank. Seat configuration is also patterned to the traditional setup.

Image Credits: Randy S. Peregrino



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