The retail giant sets its sights on online sales
It looks like retail giant SM is looking to enter the online shopping game, but in a way that leverages their massive mall footprint in the Philippines. We’ve received a few slides from a source detailing their new Click & Collect initiative to retailers, which gives brands a rough idea of what to expect from their online efforts.
Essentially, Click & Collect is exactly what it sounds like. Customers will buy products via the store’s online portal, select a store (or mall) closest to them and they hoof it over there to pick up their item. It’s a bit like Best Buy’s in-store pickup service in the US.
SM is the leader when it comes to sheer amount of malls in the Philippines with around 63 locations around the country, with more going up every single day. Click & Collect leverages on those locations and allays the fears of most people when shopping online. They have a diverse number of retailers on tap as well, and since you’ll be picking up your stuff in the store, it’ll have the usual warranty attached to it, can be returned if it’s not the right size, and can be picked up the same day you order it (if it’s available in the store).
If SM does this right, they can dominate the online space that’s currently being fought over by both Lazada and Shopee. SM has one of the biggest warehouses in the Philippines, is a known and trusted household name, has the advertising budget to pummel opponents with non-stop ads in their retail locations and already has payment gateways in place via BDO.
According to their timeline, SM’s Click and Collect service is projected to be launched on October this year. Internal testing is currently ongoing for the service.
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