Last June 12, Shell Advance celebrated the nation’s Independence Day with a motorcycle group ride to Tagaytay. A brigade of motorcycle clubs, enthusiasts, celebrities, and members of the media gathered at SM Mall of Asia (MOA) grounds for a group ride to the most popular landmark in the tourist town, Skyranch. There, Shell Advance Ultra and AX7 unveiled its latest offering: complete protection for engine wear that maintains clean pistons for a smoother ride.
The riders’ bikes were filled with Shell Advance motor oil for confidence to face different challenges such as rough terrains, pollution, traffic, changing weather conditions, and bike glitches. Now, with Shell Advance complete protection, riders will have the confidence and boldness to truly enjoy the ride they deserve.
“We held this special event to show that Shell Advance Ultra and AX7 help provide the confidence for motorcycle riders to outride any road challenges,” said Shell Advance Brand Manager Recca Menchavez.
Shell recognized that the road is full of unexpected tasks and uncertainties, which reflects the life of the motorcycle drivers.
Shell Advance also launched Wheels vs. Gravity, a film that showcased a Ducati motorbike beating the speed of a sky diver. With the Ducati filled with Shell Advance enhancing its performance and reliability, it won over the free-falling diver despite the disadvantages of friction and drag. At the end of the film, the Ducati rider is imbued with more confidence to outride any uncertainties with Shell Advance.
After the reveal, the riders were treated to a day-long festivity that included motorcycle exhibits, a talk from a specialist, a concert featuring Sky Light and Go Girls, and exclusive tokens, prizes, and giveaways.
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