PLDT, Smart welcome Kris Aquino as ambassador » Manila Bulletin Entertainment


Kris Aquino has joined the growing roster of celebrity brand ambassadors of PLDT and Smart with a series of special editions of her video blogs that will take center stage in the partnership.

PLDT FVP and Head of Home Business Marco Borlongan shared that Kris is a valuable addition. “As we aggressively continue our efforts to reach and empower more Filipino families with our SmartHome suite of products and services, Kris’ endorsement will enable PLDT Home to reach unprecedented heights with her wide audience reach and online presence.”

On the other hand, Smart will enable “Digital Kris” as she navigates her lifestyle, businesses, social media, and the fast-changing digital landscape powered by Smart’s LTE, named fastest by wireless research coverage firm OpenSignal.

  • Kris Aquino being interviewed by Marc Nelson

  • Pia Wurtzbach and Marco Borlongan

  • John Prats and Isabel Oli with their daughter Lilly Feather

  • Vic Sotto (right) with Camille Prats and husband VJ Yambao

  • (FROM LEFT): Jericho Rosales, Franco Laurel, Tweetie de Leon, Maxine Medina, and Jennifer Hammond

  • Bettina Carlos with daughter Amanda Lucia

According to Kris, PLDT’s integrated Home technology is a perfect match for her own lifestyle, as she raises two digitally savvy sons and expands her personal brand into the realm of digital media.

“I grew up when punishment was my allowance being reduced. Discipline now is no gadgets, and for my sons, slow internet is the ultimate ‘sacrifice.’ Nothing comes close to the joy of uninterrupted streaming for binge viewing, and for me downloading my subscriptions to my newspapers and magazines instantaneously.”

On allowing her followers an intimate look at her travels, live blogs, and online contents, Kris will rely on Smart.

“I edit some of my IG videos. Those organic ones get the most views because my followers know that I personally did it. I do all of this on my phone, using several apps, accessing my iTunes music library and I normally upload while in the car. I’m with Smart Infinity and I am super happy with how much LTE coverage from Smart has strengthened. I’m able to connect with my followers seamlessly,” she shared.

Kris hosts and produces several online video series on her official Facebook page including “Wear Kris” for fashion tips, “The Kris List” for her personal list of new experiences and conversations with people, “Heart to Heart” with Kris for a glimpse into her daily activities and adventures, and “Kris Travels” for fans who want to virtually join her as she travels the world with her loved ones.

“We’re honored to have Kris as part of the PLDT and Smart families. I am confident that, together, we can really empower and inspire more Filipino families to build the strongest connections at home through world-class internet and technology,” PLDT-Smart FVP and Head of Consumer Business for Market Development Oscar A. Reyes, Jr. said.

Kris joins an A-list roster of PLDT Home celebrity ambassadors including Miss Universe 2015 Pia Wurtzbach, Miss Universe Philippines 2016 Maxine Medina, celebrity moms Camille Prats and Bettina Carlos, celebrity family Isabel and John Prats and daughter Lilly Feather; and Smart’s celebrity ambassadors Maine Mendoza and Alden Richards, James Reid and Nadine Lustre, Vic Sotto, Maja Salvador, and Matteo Guidicelli.

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