PFA to gather world franchise leaders, experts » Manila Bulletin Business



By Bernie Cahiles-Magkilat


Industry leaders who managed to disrupt the global market with the latest strategies and breakthroughs in the franchising business will share their expertise to potential entrepreneurs and business owners in the biggest 4-in-1 franchise show in Asia, according to Dr. Alan Escalona, president of Philippine Franchise Association (PFA).

Franchise Asia Philippines 2017 will be celebrated with the theme “Innovate and Replicate: ASEAN Rising.” The International Franchise Conference on July 19-20, 2017 at the SMX Convention Center Manila is expected to gather over 1,000 delegates where more than 50 internationally-renowned experts in innovation will talk in the two-day conference.

Dr. Alan Escalona, president of Philippine Franchise Association (PFA)

Escalona said that Gail Johnson, chairman of the Institute of Certified Franchise Executives (ICFE), Tobias Puehse of Mastercard, and Carlo Ople of PLDT will offer the latest global perspective on best practices, innovations, market trends and disruptive strategies on how can entrepreneurs raise the stakes on global competitiveness of the franchise sector and navigate the testing waters of a highly-competitive ASEAN market of 650 million people.

Active in the International Franchise Association (IFA), Johnson is currently the Chairman of the ICFE. IFA is the world’s oldest and largest franchise organization who developed the continuing education program to professionalize the franchising sector.

A nurse by profession, Johnson venture into franchising and is also the founder and chairman of Rainbow Station, an international franchise accredited by the US-based Southern Association of Colleges and Schools – Council on Accreditation and School Improvement offering early education, school-age recreation, and care for mildly ill children.

Johnson will be speaking at “Innovative Strategies to Raise the Global Competitiveness of Franchising” session of the conference.

In the session “Global Market Trends that should drive your Innovations”, MasterCard vice president for Innovation Management for Digital Payments & Labs for Asia/Pacific Tobias Puehse will discuss on how businesses can generate unique and innovative ideas through prototyping and business case development.

Most recently, Puehse was named as one of Next Bank’s Top 100 leaders in Asia’s Fintech scene, which recognizes people shaping finance across Asia in 2016 and beyond.

PLDT’s Carlo Ople, meanwhile, will also share his expertise on “Amazing Technology Breakthroughs.”

Ople is currently the vice president for digital marketing strategy of PLDT with 14 years of experience in the digital field in the Philippines. As a digital entrepreneur, he founded several web properties, including that is recognized as one of the top tech and gadget sites in the country.

Escalona noted that alongside the conference is a three-day International Franchise Expo on July 21 to 23 that will showcase over 500 local and foreign franchise brands and suppliers. The expo is expected to draw more than 45,000 visitors.

Complementing the expo are Franchise Educational Seminars that will provide insights and basic knowledge on acquiring the right franchise or how to franchise a business.

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