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Justin Bieber collabs with Pinoy homegrown brand on a streetwear collection


By Mary Angela Barlongay

MAKE THE STREET YOUR RUNWAY The limited edition Oxygen X Bieber collection is composed of cool graphic tees, pullovers, bomber jackets, caps, and hoodies that take heavy inspiration from the pop star himself, his artworks, and his hit album, Purpose

Whatever Justin Bieber is doing, wearing, creating, or singing instantly becomes a hit. His first single “Baby” became certified platinum by the Recording Industry Association of America (RIAA) for sales exceeding one million copies, while his song “Sorry” garnered 2.585 billion views on YouTube. Now his first-ever collaboration with a global Filipino fashion brand, Oxygen, has already caught the attention of street style fans, Belieber or not.

The collection has been making waves since the public got wind of it. The launch, which was later held at the Mega Fashion Hall, was attended by influencers, social media icons, and celebrities like Antoinette Taus, Chienna Filomeno, Joyce Pring, and Tippy Dos Santos. DJ Tom Taus also pumped up the stage and played Bieber hits while everybody enjoyed the shopping party prepared by Oxygen. The event was filled with Beliebers wanting to get first dibs on the whole collection. The first 100 customers even got freebies to complete the whole JB inspired look.3

The collection is composed of cool graphic tees, pullovers, bomber jackets, caps, and hoodies that take heavy inspiration from the pop star himself, his artworks, and his hit album, Purpose.

Justin, being a global streetwear icon, was the perfect inspiration for the new collection. “As a brand that is inspired by both streetwear and music, we believe that Justin Bieber would be the perfect partner for this collaboration as he is globally known for his music and his fondness for streetwear,” says Oxygen brand director, Jeff Bascon. “And he constantly reinvents himself, just like how Oxygen continues to evolve in fashion to keep up with the youth’s edgy but relaxed style.”

Oxygen, a homegrown Filipino brand that started in 1996, has always focused on the youth. It’s a brand that is edgy and trendy and Justin is just the perfect partner for the collaboration. “We believe that he (Bieber) embodies the new oxygen branding—very streetwear, very cool, but still very tough.”

This is Justin’s first collaboration with a Filipino brand, and the brand’s second collaboration with something international. Oxygen first collaborated with Billboard, a music company. The brand collaborated with both Billboard and Bieber on account of their passion for music, something Oxygen supports as well.

Step up your street wear game by trying out pieces from the Oxygen x Bieber collection. Here are a few styling tips to get you started:

Rock those bomber jackets

This piece works well with sweatpants and a comfy pair of sneakers for some legit swagger vibes.

Concert tees

Make the perfect casual staples for certified Beliebers with this graphic tee that is super comfy and cool to wear when you’re out hanging with the squad. Pair it with a cap, ripped denim, or even some skinny jeans to rock the effortlessly cool look. Why not wear these tees to Justin’s upcoming concert in Manila?

Hoodie nation

The rainy days and the cool winds are here. Make sure to stay warm without sacrificing style with this hoodie. Featuring your favorite songs from Justin’s latest album Purpose, this pullover can even be paired with light chinos for a look that’s more chill with a touch of edginess.

Sun’s out, caps out

Perfect for the sunny weather, these JB inspired caps go well with any casual outfit. Pair them with an All Access grey tee and a black button down denim skirt.


oxygenfashion.com; Facebook, Instagram, and Twitter/@oxygenclothing

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