Martin Nievera has consistently buoyed Original Pilipino Music.
“It will never be dead as long as the artists, the Filipinos keep on making music,” he told Bulletin Entertainment.
Known as the Concert King, his discography includes modern classics as “Kahit Isang Saglit,” “Ikaw Lang Ang Mamahalin,” and “Be My Lady,” just to name a few.
In marking his 35th year in show business, Martin is going to “kind of reinvent” himself as an artist.
“I hope to do more original music and I’m hoping my recording company will agree that this is the time to keep OPM alive by doing new songs.”
The singer has already tapped composers like Marvin Querido, Louie Ocampo and Jay R to write new songs for him.
“Ako kasi I don’t write music (much) eh,” he said. “I’m asking them to give me melodies, to write me songs then I can help with the lyrics.”
He wants to introduce to millennials icons as Ryan Cayabyab, Rey Valera and Sharon Cuneta, and how they all contributed to the rich tapestry that is OPM.
“One thing I also want the millennial to do is give credit to Filipino artists and sing their songs,” he explained. “That is why I really wanted to produce more songs so that millennial would have to chance to hear me and say to me ‘You are on my playlist.’”
Love for PH
Anyone who has followed Martin’s musical career can attest he always sings from the heart, wherever, whenever.
“My psychology in life is there is no such thing as a small show, big show, because every show for me is important,” he said.
According to the 55-year-old singer, he is in that stage of life wherein his priority is to entertain a variety of audiences – young, old, rich, poor.
Martin does a lot of concerts abroad but he considers the Philippines his “chosen venue.”
“The experience I had performing around the world through the year is that when I start singing Tagalog songs and talk about my identity like, for example, in America, the organizers would always tell me ‘Stop doing that,’” he recalled. “Yes it’s true naman na not all people in my audience is Filipino, tama naman sila. But sometimes I just want to brag naman na ‘Hey I’m so proud to be a Filipino singer.’ So if that’s the case, I would rather perform in the Philippines na lang, ’di ba?”
Speaking of concerts, Martin revealed he will have a 35th anniversary concert celebration this December.
He said the show will feature mostly OPM songs from the ’80s, his era.
“It is the best time for me to sing my songs all over again, to let everyone know I’m still here and I intend to stay,” he enthused.
Martin was recently tapped as the newest celebrity endorser of Solaire Resort and Casino. He signed a two-year contract.
To celebrate the partnership, Martin co-wrote with Moy Ortiz the song “Follow The Sun.” The video showcases the beauty of Solaire with Martin singing and swinging around his new “home.”
He finds it opportune to represent the venue, relating how his idol Frank Sinatra was also a regular performer in casinos in Las Vegas.
“I’m so glad they asked me to do this because I’ve been to different casinos, resorts all over the world but I never got the chance to perform with Sinatra. So I could just be the Sinatra of the Philippines,” he said.
Solaire, on its part, is paying tribute to Martin by having a “Martin Nievera Suite,” a luxurious room that boasts of memorabilia tracing the history of the singer’s career.
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