IFA 2017: What To Expect

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It’s one of the biggest trade shows in the planet

Next week, one of the biggest and oldest electronics show in Europe, IFA (Internationale Funkausstellung Berlin) is set to open its doors to tech press on Sept. 1. IFA has often been the launchpad for many companies to share products that it will release in latter half of the year, and we’re proud to announce that we’ll be covering the show this year direct from Berlin, courtesy of ACER. While we’re there, we’ll also be taking a look at other products that are rumored to be announced during the show. Here’s what you can expect from this year’s iteration of Europe’s biggest electronics show:

ACER

IFA has long been the jumping off point for some pretty awesome tech from ACER, and it’s not surprising that they want people on the ground when they reveal their new products in Berlin. While ACER hasn’t officially told us what they’re showing off during IFA, it’s more than likely new and refreshed notebooks running 8th generation processors as well as new AMD Ryzen-powered notebooks.

It’s also likely that the company will also be showing off new members of its ever burgeoning Predator line of gaming notebooks that will be equipped with said processors, as well as with AMD’s new Vega GPU architecture. It’s a great time to be a gamer this year since AMD finally has a great lineup to go against long-time leader and industry rival NVIDIA, which means more choices for gamers overall. Who knows, maybe ACER will announce a follow-up to their ridiculously awesome, twin GPU, curved display Predator 21X?

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LG

Leaks regarding LG’s upcoming flagship, the V30, has pretty much given us a good idea what to expect when LG does officially take the wraps off of the new phone. The Korean company is expected to show off their first true flagship that can go toe-to-toe with industry heavyweights, something that their G6 wasn’t able to do because rival Samsung managed to get first dibs on Qualcomm’s new silicon.

LG’s presence in this year’s IFA is a first for the company, and the V30 is expected to be positioned against Samsung’s recently announced Galaxy Note 8. Rumored specs include a Snapdragon 835 processor, OLED display, dual-cameras as well as ESS Quad DAC.

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Samsung

Samsung is expected to be present in IFA this year despite already launching it’s long anticipated Galaxy Note 8 at an Unpacked event this week. So what will good ol’ Sammy announcing? Well, the company left a pretty big hint at the end of their livestream session last Wednesday and we’ll probably be seeing refreshed wearables, specifically the Gear Fit 2 Pro as well as two possible Bixby-powered accessories, like the Bixby-enabled wireless earbuds, as well as a Bixby-powered speaker.

Sony

Japanese firm Sony is also set to unveil a couple of new phones during IFA, including an already leaked Xperia XZ1. Rumors point to the XZ1 being part of a family of phones by Sony, which is set to include the X1 and the XZ1 Compact.

It’s also rumored that Sony will show-off a bezel-less phone during the show which would be something, considering their penchant for releasing devices that still conforms to their OmniBalance design philosophy. JDI, the display joint venture between Sony, Hitachi and Toshiba already started production of a FullActive QHD display that doesn’t require bezels back in July, so the rumors may just hold water. We’ll just have to wait to find out.

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Huawei

Huawei’s attendance in IFA is a weird one. While the company has indeed confirmed a presence in IFA, there hasn’t been solid rumors of what the Chinese company is up to during the tech show. We’ve confirmed with a Huawei rep earlier this year that they’re not showing off the Mate 10 in the show, so what exactly is the Chinese firm showing?

Rumors point to the company announcing their AI efforts in Berlin, which would make sense – Apple and Samsung have their own AI efforts, and Huawei has their own already in the Mate 9.

Huawei’s also circulating a not so subtle jab at Samsung that hints at the arrival of another dual-camera flagship, which is quite possibly the Mate 10, marked for arrival on October 16 this year. What will Huawei show off? We’ll just have to see for ourselves.

 

Many thanks again to ACER for taking Unbox along to IFA this year. We’ll be on the ground in Berlin come August 30 to show off the new products of the company – stay tuned till then.





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