Happy feet: Keds launches second collab with Rifle Paper Co.

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Following sold-out releases of the premier Spring collaboration of Keds and stationery and lifestyle brand Rifle Paper Co., they are once again launching a new collection for the Fall season. 

The four-piece collection features Rifle Paper prints, namely Birch Floral (a design of whimsically illustrated blooms), Herb Garden (a beautifully illustrated assortment of florals, fruits, and herbs), and Queen Anne (a simple, classic patterns in metallic gold), on Keds’s iconic silhouettes Champion, Kickstart, and Triple Decker.  

The collaboration celebrates two female-led and -focused brands: Keds, a footwear brand dedicated to providing women with accessible, fashionable footwear for over 100 years and Rifle Paper Co., a small stationery business turned international lifestyle brand founded by female entrepreneur Anna Bond.

Keds president Gillian Meek says the success of their first collaboration with Bond’s brand is due to the beautiful product alignment with their female empowerment platform and the loyal fan base of both Keds and Rifle Paper Co. 

“The response to our collaboration with Keds has been overwhelmingly positive.” enthuses Bond. “We’re excited to provide our customers with another collection of designs, and look forward to continuing what has proven to be a truly authentic partnership.”

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