Filipino developer aims for ‘unicorn’ status with modular luxury

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MANILA – Visionary developer Robbie Antonio hopes to become the Philippines’ first “unicorn” or billion-dollar startup with prefabricated luxury homes that he hopes will disrupt the global real estate market.

The 40-year-old CEO of Revolution Precrafted has partnered with 44 architects, including the late Pritzker Prize winner Zaha Hadid and American rock singer Lenny Kravitz, to create modern designs. A restaurant, he said, could be built in as fast as 3 weeks.

The son of Century Properties founder Jose Antonio hopes to earn his first $1 billion in 2 to 3 years. He recently secured a $1.1-billion joint venture agreement with Indonesia’s Bakrie Global Ventura.

“You have to be extremely ambitious,” Antonio told ANC’s The Boss, after arriving in a jet black BMW 7 Series.

“To be different, you have to think different. You can’t force to think differently you just have to be inherently different,” he said.

Potential “unicorns” have to be “relatively eccentric, extremely lofty and ambitious and very steadfast in their goals of achieving it.”

Revolution Precrafted CEO Robbie Antonio speaks to Cathy Yang for ANC’s The Boss. ABS-CBN News

Antonio said he was in talks with, among others, a Victoria’s Secret model and a “major” NBA player.

“I need to curate them personally,” said Antonio, referring to his partnerships. “I shun the outside consulting for this.”

Working with the family’s Century Properties, Antonio helped seal ventures with Hollywood socialite Paris Hilton and US President Donald Trump, when he was still a reality TV and real estate mogul.

Revolution Precrafted’s first Philippine project will be an art park in the south, Antonio said, adding he is having more pre-fabricated built abroad to be closer to his clients. The company is present in Puerto Rico, Nicaragua and Indonesia.



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