Fashion for a Cause » Manila Bulletin Lifestyle



By Tina Hidalgo Jacinto

  • Gloria Diaz wearing JC Buendia, Pia Wurtzbach wearing Cary Santiago, and Margie Moran-Floirendo wearing Ito Curata

  • Libet Virata, I Can Serve Foundation chairman (third from left) and Tam Singson, president of I Can Serve Foundation, extreme right, with Carmen Torres Rama and Julie Torres

  • Mariza del Rosario, the author, and Bettina Osmeña

  • Chona Lopez, Diana Santos, and BengPuyat

  • Abla Assad, Ambassador Isabel Wilson, and Bambi Harper

  • Malu Fernandez, Johnny Litton, Lilibeth Campos, and Yvette Fernandez

  • Bea Osmeña, and Dr. Cecilla Bernad

  • Monique Toda, Stephanie Crespi, Vicki Zubiri, and Lulette Monbiot

  • Catherine Concepcion, Marissa Concepcion, and Glenna FernanGuidicelli

  • Frannie Jacinto and 
    Ching Cruz

  • Mimi Siy and Mia Borromeo

  • Maurice Lim, Beng Tesoro, and Ingrid Santamaria

  • Marissa Fenton and Glecy Mojares

  • Chit Lijauco, Bob Miller, and Hera Geriene

  • Libet Virata, ICanServe Foundation chairwoman and 11 years breast cancer survivor, with grandchildren Lovisa and Eleus (wearing Rustan’s)

  • Liza Ilarde and Franco Laurel

  • Ailene Co and Robina Ko

  • Jacques Christophe Branellec 

  • Dindo Arcenas and Iris Arcenas

  • Alexandra Eduque and Chu Chu Madrigal Eduque

The I Can Serve Foundation conjured up an iconic fashion moment, the ‘Fashion Can Serve’ fashion show. This inspirational event was held at the ballroom of the Raffles Makati in partnership with Philip Stein and Jewelmer. Since its inception in 1999, I Can Serve Foundation’s underlying theme is spreading awareness, with the Philippines having the highest incidence of breast cancer in Southeast Asia. With this year’s new message “Why We Fight,” its president Tang Singson said: “Our theme emphasizes the reason why persons diagnosed with breast cancer choose to fight. They do this for their spouses.”

Six of the country’s leading fashion designers showcased their Holiday 2017 collections to raise support for this noble cause. Libet Virata, I Can Serve Foundation chairman, said: “Our muses this year will include a mother and her young child, or grandmothers and grandchild. That’s how the show differs from last year’s. We also have some supporters who walk in honor of a family member or friend who passed away.”

The luxe collection celebrated strength and showcased not only sleek silhouettes but   sophistication from all six designers, namely: Ito Curata, Philippine Tatler‘s choice for ball gowns, with his distinct aesthetics. JC Buendia, with his choice of color pink with design elements of cherry blossoms, and peonies. Cary Santiago’s muted colors, described as a celebration of woman’s fluidity and feminity. Vania Romoff said, “To convey strength seen through a woman’s beautiful figure.” Mia Arcenas with two aspects of a woman: the soft, feminine, and strength. And Rosenthal Tee with Eastern Asian influences. They have certain things in common, notably their sense of style and inspiration.

Maureen Wroblewitz, the first Filipina “Asia’s Next Top Model” is the face of Fashion Can Serve 2017.

Spirits were especially high as the audience cheered when other muses walked the runway, among them: Margie Floirendo, Gloria Diaz, Wynn Wynn Ong, Tootsie Angara, Techie Velasquez, Mila Camus, Sandy Moran, Katarina Rodriquez, Sabrina Panlilio, co-founder Crisann Celdran, Solenn Heusaff, and Jasmin Smith. The highlight was a cancer survivor who walked down the catwalk, radiating happiness and triumph. Sponsors were: Security Bank, Del Monte Philippines, Manulife, Pagcor, Ideal Vision Center, Mundo Design + Build,and Mercedes Benz.; Facebook/tinahidalgojacinto

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