By Maggie F. Francisco
In an intimate media lunch at Mireio, Raffles Makati, British footwear and accessories brand Kurt Geiger revealed the new face for their spring summer 2017 collection, Edie Campbell.
Brompton bucket tote grey
The British footwear brand has also expanded its collection into athleisure
Kurt Geiger’s new ambassador Edie Campbell with the white and gold lobster mules
Kurt Geiger international retail manager Courtaney Sohatee and global sales manager Nadia Colville stand in front of the Greenbelt 5 boutique store
Dusk flat loafer shoe in metallic
Okka black is part of Kurt Geiger KG collection
Kurt Geiger’s Bond metal comb with its signature cigarette heel
The 26-year-old English model was recently unveiled as the face of Kurt Geiger’s latest campaign, highlighting the brand’s latest shoes and bags in what can only be described as an extravagant fashion shoot. Together with the announcement of Campbell as the new face of the brand, Kurt Geiger also released a video of the advert starring the British beauty striking in the clip while sporting jeweled eye make-up and a pink tulle dress.
I found the campaign refreshing and believe it succeeds in targeting the younger and more trend-driven audience. Their latest collection takes on a more playful and experimental approach, and for some reason, I am obsessing over the white and gold lobster mules. I have no idea why—but I just do.
“Throughout the collection, excess is unapologetic in the form of crystal embellishment, exaggerated bows, an abundance of pearls and vintage-inspired hand sewn appliqués. A tiny glitter bag in the shape of a heart can be worn as jewellery, with platform wedges so high your head will be in the clouds,” the footwear label’s creative director Rebecca Farrar-Hockley said.
As the heroine of Kurt Geiger’s collection, Campbell embodies the exquisite uniqueness that goes alongside Kurt Geiger’s spring 2017 aesthetics. Her posing, while only limited, did not distract too much from the styling or pieces which completely carries the campaign to greater heights. This, alongside the make up bearing similarities of David Bowie’s 1970s beauty look, and historically, geisha’s use of rouge, is what works to blur the lines between high fashion and high-street designs.
The collection features decadent fabrics with rich silk satin, Italian grosgrain, suede, and soft calf leather. It is quite impossible to take your eyes of the color palette of English rose, rich berry, khaki, and midnight blue clashing alongside hot pinks and bright fuchsia. As the brand blends casual with formal, Kurt Geiger creates statement shoes designed to be cherished and worn by women every single day.
Also featured in the collection are the delicate oriental print fabrics and hand-sewn floral embellishments. Motifs of humming birds, eagles, and swallows are dotted across the line.
With the range of shoes and accessories available, what more can you ask for? It is, without a doubt, a dream come true for any girl who wants to feel like a fairy tale princess sans the big ball gowns and crowns.
Kurt Geiger is located at 2/f Greenbelt 5, Ayala Center, Makati and 2/f Estancia Mall, Capitol Commons, Pasig City. For more info, go to www.kurtgeiger.eu
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