Everyday is Playday at The SM Supermalls


With 25 global brands and more than 35 characters in over 16 Malls, Everyday is Playday, brings together kids and kids at heart in a thousand days of fun.

The fun began during Everyday is Playday’s media launch at the Skydome at SM City North EDSA, a gathering of some of the best-known animated characters which from Disney, Nickelodeon, Cartoon Network and even Youtube digital stars. 

 Well-loved anime characters Nobita and Doraemon 

There to greet the kids were the beloved Sylvanian Families who traveled all the way from their village Sylvania, the brave ninja Kai from LEGO Ninjago, Chase and Marshall, the friendly rescue dogs of Paw Patrol, Sir Stephen Topham Hatt, the head controller of engines of Thomas and Friends, and the cute girl characters from Piny Pon. The highlight of the event was Doraemon and his best friend Nobita dancing on stage.

Kids had so much fun while having to dance with their favorite animated characters up close and were also able to enjoy miniature activity areas from different toy booths. They also got the chance to purchase their favorite toys from the different brands during the launch.


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