Epson innovates in support of business profitability » Manila Bulletin Technology



Epson Philippines unveiled the company’s latest printer innovations during the “Greatness Re-Engineered” launch. The New Epson Compact Integrated Ink Tank Printer Series offers more cost savings for corporations, SME’s and home offices and schools.

Aside from the new compact integrated ink tank printers, the event also showcased key milestones in Epson’s visual imaging development and multi-sectoral usage of Epson’s projector products.

The development path of Epson projectors follows a similar thread of innovating for the future, with key considerations of improving projector performance and customizing visual technologies for various industry needs.

Performances during the launch, including the Hologram Projection production number also showcased the development of Epson’s visual imaging technologies. Guests were able to engage with Epson innovations with a Projection Photo Boothand a Dynamic Wall.

The introduction of the company’s newest ink-tank system printers and showcase of visual imaging products is another step forward in the company’s commitment to drive productivity and value for business customers.

“As a technology company, Epson takes great pride in our attention to details and innovation. We aspire to be a company that takes care of every detail using the most innovative technology in the world to meet the demands of the market. And it is our focus on details that has led to our success today,” said Toshimitsu Tanaka, Managing Director and President, Epson Philippines and Country Manager, Epson Singapore Pte. Ltd.

Tanaka also announced that all the products launched during the event were manufactured locally in Epson Precision (Philippines) Inc. or EPPI, Epson’s manufacturing facility in the Philippines.

The Epson brand is the pioneer in ink tank printers, and continues to lead the ink tank segment with the largest market share of ink tank printers, at 70% in SE Asia. Currently there are over 20 million Epson ink tank printers sold worldwide since its launch in 2010.

In the Philippines, Epson also holds a dominant 55% market share and continues to grow exponentially as the company, which already has the largest range of ink tank printers, continues to expands and customize for every market need.

“Epson is committed to the business printing segment by constantly developing and introducing a wide range of products suited to each business category,” said Eduardo Bonoan, General Manager and Head of Marketing, Epson Philippines.

Epson plans to disrupt the laser markets with different inkjet products to allowthe print technology shift from lasers to Inkjets, with Epson strengthening its Ink Tank & Business Inkjet line-up in the small to medium business segment; and high-speed Inkjet MFPs to target the large to enterprise segment, competing mainly with the A3 laser copiers, which are predominant in this segment.


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