Developer helps alleviate mass housing backlog » Manila Bulletin Newsbit


Building sustainable communities


Aerial view of Via Verde in Sto. Tomas, Batangas.

Aerial view of Via Verde in Sto. Tomas, Batangas.

It takes a clear vision to address the mass housing backlog in the Philippines. For Emma Imperial, CEO of Imperial Homes Corporation (IHC), this vision means creating sustainable communities that last for several lifetimes.

Despite the rise of luxury condominiums and villages in almost every corner of Philippine cities, the housing backlog in the country remains high at 5.7 million, according to reports. In fact, the Lamudi Real Estate Market Report 2017 mentioned the lack of low cost and social housing as a pressing concern, which emphasizes the need to innovate mass housing in the local real estate scene.

Emma Imperial, CEO of Imperial Homes Corporation.

Emma Imperial, CEO of Imperial Homes Corporation.

Although it’s impossible to solve the problem overnight, IHC is taking active steps to help ease the problem with Imperial Lifetime Homes, a new generation of mass housing innovation that uses the technology of Connovate Aps, partially owned by Ambercon, one of Denmark’s leading concrete elements manufacturer.

With Imperial Lifetime Homes, Filipinos can own not just internationally recognized and certified homes built with imported technologies but also eco-friendly homes with up to 100 years of warranty on the panel system. This means that the homes can be passed on and last up to three generations – a ‘pamana’ home.

Project core

Sustainability and energy efficiency are at the core of each IHC project, which is why IHC is offering Filipinos a chance to live in a budget-friendly home engineered with world-class technologies that promise big savings on many levels. The Connovate technology helps deliverthe promise of a healthy home that is non-porous, emphasizing big savings on medical bills with the reduction of various health risks caused by molds formation in an ordinary home.

By combining this new mass housing innovation with solar power solutions which IHC is already known for, savings on electricity is upgraded. Due to the panels’ high-quality surfaces, robustness and durability as well as lifetime structural warranty, each Imperial Lifetime Home provides big savings on refurbishments.

“Imperial Homes is continuously looking for new ways to make better residential living experiences accessible to Filipinos through mass housing innovations, which will be available in our future projects,” Imperial said.

“We believe that no matter which part of the country you are, you deserve a comfortable life brought by an affordable yet high-quality home. By combining sustainability, world-class technology and budget-friendliness in our mass housing projects, we are elevating the living standards of Filipinos while helping the country alleviate the housing backlog.”

Perhaps being a female CEO was the reason Imperial chose to focus differently compared to other real estate developers.

Her commitment, however, is not exclusive to the company as she hopes to influence other residential developers to make world-class sustainability features accessible to a larger audience.

“Hopefully, our projects will inspire other residential developers to build sustainable communities designed with green technology and affordability in mind,” she added.

Solar power

Known for pioneering solar power solutions in mass housing, IHC has already developed a roster of solar-powered residential communities in many parts of the country.

The first solar-powered mass housing community in Sto. Tomas, Batangas was introduced with the launch of Via Verde. This project overlooks a picturesque view of Mt. Makiling.

Other housing projects in Luzon join Via Verde in combining solar solutions with the comfort of modern home living. IHC expanded its footprint in the Bicol Region with Imperial Rosmont Heights in Legazpi City, Albay and Victoria Highlands in Iriga City, Camarines Sur.

In the northern region, two residential communities in Nueva Ecija boasts of the same solar power technology that the developer is known for, the Marita Villas and the Imperial Central Plains.

Aside from the 24-hour solar solutions, these residential communities are also surrounded with scenic views and close to modern conveniences.

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