Community partnerships, a culture of volunteerism are keys to business success


Capital One Philippines Support Services Corp., the Muntinlupa-based global in-house contact center of Capital One Financial Corporation, has been partnering with community organizations to not only help improve the lives of Filipinos but also to ensure that its associates realize the value they can bring to a community and to their workplace.


Just recently, Capital One Philippines held its first ever Investing for Good Roadshow, a two-day event showcasing their partnership with Tuloy Foundation, Alabang Elementary School, Haven for Children, Planet Water Foundation, Rise Against Hunger (formerly known as Stop Hunger Now), and Don Bosco Calauan. The roadshow aimed to create awareness about these vital community initiatives and generate commitment for upcoming activities.


“‘Investing for good’ is about creating sustainable partnerships that benefit the people and the communities that we work with, especially in the Philippines where the culture of malasakit is deeply rooted,” shares Capital One Philippines General Manager Pete Hayden. “We want to bring our new associates on board in this journey and strengthen the involvement of our associates.”


Aside from the roadshow, Capital One Philippines is also holding an initiative dubbed “ICONNECT”, an offshoot of its Icon Class where new hires are taught about Capital One’s culture during their first week of employment. Through ICONNECT, new hires are encouraged to volunteer to clean classrooms in Alabang Elementary School. “Immersion is part of their onboarding. They have to know our culture and big part of it is volunteerism,” adds Hayden.


Capital One Philippines also held a meal-packing activity in partnership with Rise Against Hunger. With this, 14,000 meals will go to families in Don Bosco Calauan in Laguna, Capital One Philippines’ newest partner. A Red Cross Blood Donation Drive was also held, registering more than 100 volunteers. Each person’s blood drive donation is set to benefit three individuals in need.


“Volunteerism is part of the fabric of Capital One. We’ve seen how it brings out the best in our people. When an employee is involved, they become more passionate about their work, more excited to pitch in, and ultimately, more inspired to perform their best because they know how valuable they can be in making a difference,” says Hayden.

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