Being at the forefront of automotive innovation and ingenuity for 106 years, Chevrolet undeniably plays a significant role in shaping today’s auto industry. What started in Detroit in 1911 has since brought the bowtie brand in more than 100 countries, selling more than four million cars and trucks a year, and finding new and smarter solutions for its customers.
As it pays homage to the rich history of the bowtie brand, Chevrolet Philippines – The Covenant Car Company, Inc. (TCCCI), exclusive importer and distributor of Chevrolet automobiles and parts in the country, aims to ‘Drive Strong’ on its eighth year in the country through this year’s Chevrolet Motorama.
The Motorama is part of Chevrolet’s DNA. For 12 years, it served as General Motors’ famed road to feature its innovative breakthroughs in motoring, including the celebrated 1953 Corvette.
Today, the Motorama serves as a stage for Chevrolet Philippines to showcase its strong lineup of vehicles and offer the best deals to its market. This year, TCCCIput the bowtie brand’s iconic past and present on display in the Motorama kick-off event held last September 1-4, 2017.
On display wasthefull lineup of Chevy models in the country which includes the mightynew Chevrolet Trailblazer family midsize SUV, the powerhorse new Chevrolet Colorado pickup truck, the sleek new Chevrolet Trax crossover SUV, the stylish Chevrolet Sail subcompact sedan, and the peppy all-new Chevrolet Spark.
An iconic vintage 1955 Chevrolet Task Force truck also took center stage at the Motorama.The vehicle is a testament to the rich, century-strong heritage of Chevy trucks and the smart and robust engineering that the bowtie brand put into its vehicles.
The culminating activity of this year’s Motorama saw the convergence of Chevrolet’s Metro Manila dealers and TCCCI as they drive for a stronger Chevrolet on the brand’s eighth year in the country.
The event was graced by actor-director and Chevrolet brand ambassador, Zoren Legaspi, who talked about how perfect the Trailblazer is for him and his family. Also in attendance was CNN host and Trailblazer owner, James Deakin, who shared his noteworthy experience with the brand. Up-and-coming singer duo and Chevrolet ambassadors, the Perkins Twins, entertained guests, including executives from Chevrolet’s bank partners.
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