PHIRST Park Homes, the first-home division and brand name of listed real-estate developer Century Properties Group, started their foray into the affordable housing market on a high note.
It reported that 50 percent of the 1,000 units of the first phase of the PHirst Park Homes in Tanza, Cavite, has been taken off during its launch on May 27. The first leg of the project is expected to generate sales of P1.4 billion. Total development for the three phases of the project is estimated at P4.5 billion.
Loren Sales, vice president of marketing and sales of PHirst Park Homes, said the 26-hectare horizontal community will introduce four strong core values in PHirst Park Homes through its 4Cs, which will embody the whole project as complete, conceptive, connected and convenient.
Ricky Celis, newly appointed president of PHirst Park Homes, explained the entry of PHirst Homes in the affordable housing market, which is considered as a game changer, as the company has introduced innovations in the project. “After devoting many months to meticulous planning, we are happy and excited to introduce this project to hardworking Filipinos here and overseas who dream of owning beautifully designed homes for their families. This maiden venture of Century into the first-home market seeks to raise the bar in the category, following its tradition and DNA of innovation. PHirst Park Homes is redefining affordable living by offering more value above industry standards, and we are doing so at very competitive prices,” Celis said.
A 40-square meters home starts at P1 million at an attainable monthly amortization of P9, 000 a month.
Sales told the media PHirst Park Homes has generated a high interest in the housing market because of its attractive and unique features. An interesting detail of the project is that the townhouse and single attached units feature a move-in ready concept, in which homes are delivered “complete” with a perimeter fence and gate, finished ceiling, flooring and bathrooms. Provisions for future space expansions, as well as space for garden or a carport, are included in the package. “We are the first developer in the affordable market to introduce this concept,” Sales said.
Sales added PHirst Homes is also introducing the “conceptive” amenities that go beyond the basics. The component incorporates Central Amenity Park, a Linear Park and other life-enhancing amenities into the master plan.
It gives residents of the property a homey feeling when they enter from Governor’s Drive as a tree-lined gateway welcomes them and gives them a “home in a park experience”. For people who want to unwind, they can go to PHirst’s Central Amenity Park, where a clubhouse with function rooms, multipurpose hall and videoke room, swimming pool and kiddie pool with deck pavilion and a water play area can be enjoyed.
Outdoor amenities include a basketball court, open-air cinema, picnic lawn and skate park. Car parking is available, as well as bicycle racks, as roads have provisions for pedestrians, cycling and jogging to promote health and fitness activities.
Past the Central Park is the Linear Park, a continual green belt that runs across the project area, delighting the senses with nature and flora, as well as promoting interaction and healthy living. The smaller Linear Park sections are good for cycling, jogging and nature walks, Sales added, while the wider sections that reach up to 10 meters wide have a children’s playground, outdoor gym, a Bark Park for dog walking, seating alcoves with Wi-fi Internet and even a Foot Reflexology Park.
PHirst Park Homes Tanza also has Shophouses along Governor’s Drive, which will serve as the future retail strip of the community.
PHirst Park also knows the importance of connectivity in today’s modern living. Through the concept of “connected”, Sales said residents are given access to life’s essentials through Wi-fi zones with reliable Internet service and a shuttle system that will take residents to the nearest transport hub.
Safety is a premium as the project has a 24/7 security, including a guard house, a high reinforced concrete perimeter fence and closed-circuit television cameras and monitoring system. It is also flood-free.
With all its outstanding features highlighted by the “convenient”, Sales said PHirst Park Homes is a cut above the rest in the affordable housing segment.
PHirst Park Homes is a partnership of Century with the global integrated business enterprise, Mitsubishi Corp. This move effectively expands Century’s portfolio of residential offerings, from luxury and midpriced condominiums in the business districts and city centers to first homes in horizontal properties within key growth areas outside Metro Manila.
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