Gap, the iconic American clothing brand, has launched Bridging the Gap, a film directed, cast, and styled by Edward Enninful, creative fashion director of W Magazine and upcoming Editor-in-Chief of British Vogue.
The film is a celebration of American optimism shared by Enninful and Gap. Enninful selected individuals he’s worked with, championed, and admired, all of whom embody American culture today. The iconic Gap basic white T-shirt serves as a blank canvas for the subjectsto make their own, offering a glimpse of how their differences unite them.
“I love the optimistic American style that Gap celebrates and the simplicity of the basic white T-shirt that allows you to be yourself,” said Enninful. “Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths.”
“Gap is a quintessentially American brand and we strive to embody all of America in everything we do,” said Craig Brommers, Gap Chief Marketing officer. “Bridging the Gap is about showing the many faces of what it means to be an American and bringing all of those sides together. Edward is the perfect partner in this project as he and Gap share an optimistic view of the world.”
The cast sings ‘Sunny’ by Boney M., which conveys a message of optimism as a direct nod to the film’s concept: though the subjects dance to their own rhythm, displaying their individuality, they also come together as a symbol of unity.
The full cast includes Priyanka Chopra, actress; Wiz Khalifa, rapper; Christie Brinkley, model and actress; Casil Mcarthur, model; and model and activist Adwoa Aboah, model Maria Borges, champion fencer Miles Chamley-Watson, theater, film and television actor Jonathan Groff, model Fernanda Ly, model Lineisy Montero, model Ellen Rosa, model and Instagram star Jasmine Sanders, actress and model Yara Shahidi, and model and designer Alek Wek.
The film is supplemented by a ‘Making Of’ video created by The Madbury Club featuring Enninful and the cast who share their thoughts on what it means to bridge the gap and offering a behind-the-scenes glimpse of the film’s creation.
In the Philippines, Gap is exclusively distributed by Casual Clothing Retailers, Inc., a member of SSI Group, Inc. Gap is available in Central Square at Bonifacio High Street, Abreeza Davao, Alabang Town Center, Ayala Cebu, Eastwood Mall, Estancia at Capitol Commons,Glorietta, Robinson’s Magnolia, Shangri-La Plaza, SM Mall of Asia, SM Megamall, and Trinoma. Follow Gap on Facebook or Instagram @GapPhilippines, and visit www.ssilife.com.ph for more information.
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