Breaking down Big Data to grow local industries and economy » Manila Bulletin Technology



Participants of the first Big Data roundtable discussion in the Philippines: From left: (2nd Row) John Paul Vergara, Cobena Chief Analytics Officer; Tomas Lorenzo, Torre Lorenzo Development Corporation President and CEO; Fr. Jett Villarin, Ateneo de Manila University President; Raul Esteban, Philippine Survey and Research Center Managing Director; Ken Lingan, Google, Country Manager-Philippines; Francis del Val, Cobena President and CEO; John Echauz, Standard Insurance Co. Inc., President and CEO; Richard So, Metrobank Executive Vice President; Paolo Mercado, Nestle Philippines Senior Vice President; and Rey Azurin, Zuellig Pharma Chief Executive Officer

Cobena is a Big Data Analytics company that offers the tools, means, and right counsel, all backed by information gathered from official sources and experts in the field.

“Now is the time for enterprises and government to embrace Big Data Analytics. We offer our partners with interpretative, predictive, and actionable analytics to help them take the right steps in growing their businesses and in turn contribute to the country’s positive economic performance,” says Cobena President and CEO Francis del Val. “Our method of interpreting data into powerful insights starts with asking the right questions and articulating clearly the problem or opportunity that needs to be addressed. From the insights we gather, we then collaborate with our clients and help them come up with innovate solutions that will help them transform their business.“

Cobena introduces its proprietary flagship service called Gateway, a geospatial analytics system that leverages on location data. Using a growing database with more than 100,000 establishments and over 250 data layers on socioeconomic and environmental collated from official government statistics and published sources, Gateway helps spot potential growth areas—from regions and provinces all the way to municipalities and barangays. Gateway also helps in the study of economic trends that affect the performance of business and the economy.

Using Gateway, Cobena has found out important economic factors that could benefit the country. First, it has determined that by projecting the growth rate of the Philippine population and comparing it with the population statistics of its neighbors, the Philippines is poised to enter a demographic sweet spot from 2015-2040 where the economically active portion of the population will increase to about two-thirds of the population while the young dependent population will decline from a third to about only 25 per cent of the population during the same period. This could mean unprecedented economic expansion for the Philippines with the proper investments being placed in the development of infrastructure and human capital.

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