MANILA, Philippines — Widening its reach to the millennial market, Careline, the teen brand under Ever Bilena Cosmetics, Inc., has launched its new look, new attitude and new products via a new digital film starring Andrea Brillantes.
Andrea is the perfect face to front Careline as it shifts its course to be Better Than Basic. The teen star leads the Careline Girl Gang, composed of four new talents, Alyana Chapman, Azusa Masu, Megu Demetrio and Regine Lacanienta, discovered through Careline’s online model search. The girls, with their diverse style and looks, capture the inclusive and expressive message Careline wants to share to its teen market through a short digital film currently hosted on www.instagram.com/CarelinePH.
“It’s an honor to be part of Careline family and I am grateful for this opportunity. It’s a brand that I can use every day,” shared Andrea.
The brand has just recently launched a range of liquid lipsticks — but this beauty staple comes with a twist. The new Careline Matte Liquid Lipstick comes in a large range of nude, bright and bold colors such as Wall Flower, a cool grey shade that is as bold as it is wearable. They have also released the Careline Melted Metallic Lipstick, a liquid lipstick that comes in a matte metallic finish. Other upcoming products are waterproof liquid liner pens and mascaras, retractable brow pencils and a range of multi-sticks that can be used for the eyes, face and lips.
Present during the event held at Early Night Bar in BGC were Ever Bilena Cosmetics, Inc. CEO Dioceldo Sy, Ever Bilena key accounts manager Denice Sy and Ever Bilena Cosmetics, Inc. marketing manager Olive Padilla.
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